
More than two years ago, Ralph Lauren and JC Penney's combined what they do best in order to create line of classic American apparel. F.E. Castleberry has already done a
review of these shirts, but since I was in Japan at the time, there was no way to have access to this line. We only just got a Rugby by Ralph Lauren in Tokyo not too long ago. We get plenty of Polo Ralph Lauren, even in the vintage and resale shops, so my price points were never much of an issue. If I felt like splurging, I headed to Brooks Brothers or J. PRESS, both fairly easy to find in Japan.
Here's a shirt a picked up yesterday for $14:

It's precisely how I prefer my dress shirts; no pockets. Unless a shirt is actually Polo Ralph Lauren, I'm not a huge fan of logos either. Usually the American Living shirts have both a pocket and an eagle/flag logo. I was happy to find a number of their shirts that did not have either, like the madras shirt above. And I have to say I spent a good hour just walking around both the boys section (I'm really small, so I often can wear L or XL in boys, the shirt above is an XL boys) and the Men's section feeling the material, studying the construction, and looking at where the clothes were made. The quality is equivalent, in my opinion, to the other Ralph Lauren brands. I heard rumors in the blogosphere that the quality would go down overtime, but now, almost three years later, I don't see that. If it dipped in 2009 or 2010, and then Ralph/Penney's fixed the issue, I wouldn't know, since I was in Japan. It's certainly good now.
The design elements are precisely what you would expect from any American brand, and when it comes right to it, if the whole Ivy/Trad/Prep/Americana thing is the basis of your wardrobe, you'll find a lot to like about American Living. You'll find great madrases in shirts and shorts, very soft OCBDs in pink, blue, and white. Some great khakis. About the only thing not to like is the fact that "Made in USA" is not a label I found. But it least it was never "Made in China" and the madras was usually "Made in India." Their golf shorts were nice, but were only in the Men's section and the waist sizes were a few inches too large for me. A shame because they had some beautiful go to hell colors like kelly green and fire engine red. I also found a lot of sales items, and if I hadn't had a set budget in mind when I went shopping yesterday, I could have ended up with a significant number of items for the cost of one Polo Ralph Lauren, Brooks Brothers, J. PRESS, or Lacoste shirt. Definitely a brand to keep my eye on, and one to make sure I consider stocking up on before heading back to Japan.